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Brand Story

Haemulsiktak Sets the Standard for Quality Seafood.

Haemulsiktak Logo White Version

While meat has established quality grades, only certain seafood items are graded. The quality of seafood varies with the marine environment, making objective standards difficult. That’s why we created 'Haemulsiktak' the right standard for seafood, crafted with the expertise and care of the Changdae PNB Marine Research Center.

Haemulsiktak Logo

BI STORY

Bringing the Sea’s Freshness to Everyday Life

Haemulsiktak embodies the philosophy of Changdae PNB, making it easy to enjoy the freshness and quality of seafood in daily meals.

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Signature Copy

‘From Sea to Table’ – A Healthy Table Served with Freshness

BRAND COLOR

Main
Main Color

Symbolizes the clean sea and the freshness of seafood.

  • HEX#156c96
  • RGB21, 108, 150
  • CMYK87, 48, 23, 7
Point
Point Color

The red flag accent signifies that premium raw materials are processed cleanly, serving as a ‘quality mark’.

It clearly communicates to consumers that Haemulsiktak products are reliable, having passed strict selection and verification processes.

  • HEX#ce4019
  • RGB206, 64, 25
  • CMYK13, 85, 99, 3