Design Born from Philosophy, A Starting Point Connecting the Sea and People.

Vertical Combination

Horizontal Combination
CI STORY
Circulating Sea, Expanding Value
Changdae PNB’s CI is a symbol representing the circulation and flow of the sea.
The overlapping curves represent the journey from the sea, the source of seafood,to delivering clean and fresh food to people's lives.
The central space symbolizes ‘honesty and transparency’, reflecting how asingle point of trust spreads into broader brand value.
This visual expresses Changdae PNB’s vision: honest philosophy originatingfrom the sea extends into healthy seafood values for everyday life.
Signature Copy
Delivering the Value of the Sea to Everyday Life
SYMBOL STORY
Symbol Name: Ocean-Origin Mark
A symbol reflecting the company philosophy derived from the Ocean (Origin).
Symbol Meaning
This symbol visually represents the journey of Changdae PNB’s brand:“From Philosophy to Value, from the Sea to Everyday Life.”
| Element | Meaning |
|---|---|
| Central Space | The origin of the sea · starting point of company philosophy |
| First Wave | Value born from honest and pure intentions |
| Outward Spreading Waves | The journey of seafood value reaching broader everyday life |
| Overall Circular Structure | Cyclical connection linking the sea and life |
BRAND COLOR
Main
Ocean-Origin Blue
- HEX#212F74
- RGB33, 47, 116
- CMYK98, 95, 29, 0
Sub
Sea Green Accent
- HEX#4dabcc
- RGB77, 171, 204
- CMYK66,15, 15, 0
