Corporate Identity

Design Born from Philosophy, A Starting Point Connecting the Sea and People.

ChangDae PNB Logo

Vertical Combination

ChangDae PNB Logo

Horizontal Combination

CI STORY

Circulating Sea, Expanding Value

Changdae PNB’s CI is a symbol representing the circulation and flow of the sea.

The overlapping curves represent the journey from the sea, the source of seafood,to delivering clean and fresh food to people's lives.
The central space symbolizes ‘honesty and transparency’, reflecting how asingle point of trust spreads into broader brand value.

This visual expresses Changdae PNB’s vision: honest philosophy originatingfrom the sea extends into healthy seafood values for everyday life.

Signature Copy

Delivering the Value of the Sea to Everyday Life

SYMBOL STORY

Symbol Name: Ocean-Origin Mark

A symbol reflecting the company philosophy derived from the Ocean (Origin).

Symbol Meaning

This symbol visually represents the journey of Changdae PNB’s brand:“From Philosophy to Value, from the Sea to Everyday Life.”

Table providing Symbol Meaning, composed of elements and their significance
Element Meaning
Central Space The origin of the sea · starting point of company philosophy
First Wave Value born from honest and pure intentions
Outward Spreading Waves The journey of seafood value reaching broader everyday life
Overall Circular Structure Cyclical connection linking the sea and life

BRAND COLOR

Main

Ocean-Origin Blue

  • HEX#212F74
  • RGB33, 47, 116
  • CMYK98, 95, 29, 0
Sub

Sea Green Accent

  • HEX#4dabcc
  • RGB77, 171, 204
  • CMYK66,15, 15, 0